Internet marketing : reading and online resources / (Record no. 1753)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00764nam a2200217 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0071188096 : |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| 245 00 - TITLE STATEMENT | |
| Title | Internet marketing : reading and online resources / |
| Statement of responsibility, etc | edited by Paul Richardson |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston : |
| Name of publisher | McGraw-Hill/Irwin, |
| Year of publication | 2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xii : |
| Other physical details | 350p. |
| 490 1# - SERIES STATEMENT | |
| Series statement | McGraw-Hill series in marketing |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc | Business |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Internet marketing |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumer; Consumer behavior; Communications; Business; International marketing; Public policy; Internet |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | CIU Library |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CIU Library | CIU Library | General Stacks | 26/11/2001 | Karim International | 1036.75 | 658.84 I61 2001 | 003215 | 1 | 26/11/2001 | CIU Library |