Marketing management for the hospitality industry : a strategic approach / (Record no. 1901)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00715nam a2200205 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0471310123 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 647.940688 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Reich, Allen Z. |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing management for the hospitality industry : a strategic approach / |
| Statement of responsibility, etc | Allen Z. Reich |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York : |
| Name of publisher | John Wiley, |
| Year of publication | 1997. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xix,530p. : |
| Other physical details | ill |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc | Business |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Hospitality industry-Marketing |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Strategic market management; Marketing informatio0n systems; Marketing research; Management by objectives |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | CIU Library |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CIU Library | CIU Library | General Stacks | 09/05/2002 | Gifted From Asia Foundation | 1200.00 | 647.940688 R347m 1997 | 003419 | 1 | 09/05/2002 | CIU Library |