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Advertising and promotion : an integrated marketing communications perspective / (Record no. 1929)

MARC details
000 -LEADER
fixed length control field 00806nam a2200241 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0256218994
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Belch, George E.
245 00 - TITLE STATEMENT
Title Advertising and promotion : an integrated marketing communications perspective /
Statement of responsibility, etc George E. Belch, Michael A. Belch
250 ## - EDITION STATEMENT
Edition statement 4th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Boston :
Name of publisher Irwin/McGraw-Hill,
Year of publication 1998.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxii,762p. :
Other physical details ill
490 1# - SERIES STATEMENT
Series statement The Irwin/McGraw-Hillseries in marketing
520 0# - SUMMARY, ETC.
Summary, etc Business
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Advertising
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Sales promotion; Communication in marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A.
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Full call number Accession Number Copy number Price effective from Koha item type
        CIU Library CIU Library General Stacks 21/04/2011 659.1 B427a 003457 1 07/09/2015 CIU Library
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