CIU Library and Learning Resources Centre (LLRC)

Product managemnet / (Record no. 1991)

MARC details
000 -LEADER
fixed length control field 00722nam a2200217 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0071122265 :
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.56
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Lehmann, Donald R.
245 00 - TITLE STATEMENT
Title Product managemnet /
Statement of responsibility, etc Donald R. Lehmann, Russell S. Winer
250 ## - EDITION STATEMENT
Edition statement 3rd
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Boston :
Name of publisher McGraw-Hill/Irwin,
Year of publication 2002.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxv,502p. :
Other physical details ill
520 0# - SUMMARY, ETC.
Summary, etc Business
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Product management
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing planning; Customer; Sales forecasting; Advertising; Promotions; Service marketing; Financial analysis
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Winer, Russell S.
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Copy number Price effective from Koha item type
        CIU Library CIU Library General Stacks 21/04/2011 Karim International 0.00 658.56 L533p 003532 1 07/09/2015 CIU Library
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