Consumer behavior : building market strategy / (Record no. 2154)
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000 -LEADER | |
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fixed length control field | 00719nam a2200229 a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 0070486654 : |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8342 |
100 1# - MAIN ENTRY--AUTHOR NAME | |
Personal name | Hawkins, Del I. |
245 00 - TITLE STATEMENT | |
Title | Consumer behavior : building market strategy / |
Statement of responsibility, etc | Del I. Hawkins, Roger J. Best, Kenneth A. Coney |
250 ## - EDITION STATEMENT | |
Edition statement | 8th |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | New Delhi : |
Name of publisher | Tata McGraw-Hill Publishing, |
Year of publication | 2002. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | xxiv,775p. : |
Other physical details | ill |
520 0# - SUMMARY, ETC. | |
Summary, etc | Business |
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Consumer behavior |
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Market surveys; Cases |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Best, Roger J. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Coney, Kenneth A. |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
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CIU Library | CIU Library | General Stacks | 21/04/2011 | Riza Enterprise | 0.00 | 658.8342 H393c | 003759 | 1 | 07/09/2015 | CIU Library | ||||
CIU Library | CIU Library | General Stacks | 21/04/2011 | Riza Enterprise | 0.00 | 658.8342 H393c | 003760 | 2 | 07/09/2015 | CIU Library | ||||
CIU Library | CIU Library | General Stacks | 21/04/2011 | Riza Enterprise | 0.00 | 658.8342 H393c | 003761 | 3 | 07/09/2015 | CIU Library |