Marketing management : a strategic decision-making approach / (Record no. 2206)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00936nam a2200265 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0071123075 : |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Boyd, Harper W. |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing management : a strategic decision-making approach / |
| Statement of responsibility, etc | Harper W. Boyd, Orville C. Walker, John Mullins, Jean-Claude Larreche |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston : |
| Name of publisher | McGraw-Hill / Irwin, |
| Year of publication | 2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxi,594p. : |
| Other physical details | ill |
| 490 1# - SERIES STATEMENT | |
| Series statement | McGraw-Hill / Irwin series in marketing |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc | Business |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing management |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Decision making; Strategic marketing; International marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Walker, Orville C. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mullins, John |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Larreche, Jean-Claude |
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