CIU Library and Learning Resources Centre (LLRC)

Basic marketing : principles and practice / (Record no. 2218)

MARC details
000 -LEADER
fixed length control field 00693nam a2200205 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 8174730206 :
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Cannon, Tom
245 00 - TITLE STATEMENT
Title Basic marketing : principles and practice /
Statement of responsibility, etc Tom Cannon
250 ## - EDITION STATEMENT
Edition statement 3rd
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Delhi :
Name of publisher A.I.T.B.S. Publishers Distributors,
Year of publication 1997.
300 ## - PHYSICAL DESCRIPTION
Number of Pages iv,463p. :
Other physical details ill
520 0# - SUMMARY, ETC.
Summary, etc Business
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing research; Industrial market; Export marketing; International marketing; Price; Advertising; Strategic marketing
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Copy number Price effective from Koha item type
        CIU Library CIU Library General Stacks 21/04/2011 Karim International 0.00 658.8 C226b 003835 1 07/09/2015 CIU Library
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