CIU Library and Learning Resources Centre (LLRC)

Improving marketing effectiveness / (Record no. 2233)

MARC details
000 -LEADER
fixed length control field 00659nam a2200205 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 1861970544 :
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Shaw, Robert
245 00 - TITLE STATEMENT
Title Improving marketing effectiveness /
Statement of responsibility, etc Robert Shaw
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication London :
Name of publisher The Economist,
Year of publication 1998.
300 ## - PHYSICAL DESCRIPTION
Number of Pages vii,244p. :
Other physical details ill
520 0# - SUMMARY, ETC.
Summary, etc Business
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Quality; Customer satisfaction; Innovation; Information technology; Marketing measurement; Marketing tools
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Copy number Price effective from Koha item type
        CIU Library CIU Library General Stacks 21/04/2011 Karim International 0.00 658.8 S534i 003842 1 07/09/2015 CIU Library
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