CIU Library and Learning Resources Centre (LLRC)

Contemporary marketing : wired / (Record no. 2236)

MARC details
000 -LEADER
fixed length control field 00800nam a2200217 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0030185971 :
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Boone, Louis E.
245 00 - TITLE STATEMENT
Title Contemporary marketing : wired /
Statement of responsibility, etc Louis E. Boone, David L. Kurtz
250 ## - EDITION STATEMENT
Edition statement 9th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Fort Worth :
Name of publisher The Dryden Press / Harcourt Brace College Publishers,
Year of publication 1998.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxxiii,742+p. :
Other physical details ill
520 0# - SUMMARY, ETC.
Summary, etc Business
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Contemporary marketing
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing planning; Consumer behavior; Marketing environment; Marketing research; Business; Product strategy; Advertising; Personal selling
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kurtz, David L.
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Copy number Price effective from Koha item type
        CIU Library CIU Library General Stacks 21/04/2011 Karim International 0.00 658.8 B724c 003845 1 07/09/2015 CIU Library
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