CIU Library and Learning Resources Centre (LLRC)

Branding in asia : the creation, development and management of asian brands for the global market / (Record no. 2340)

MARC details
000 -LEADER
fixed length control field 00742nam a2200217 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0471479101 :
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827095
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Temporal, Paul
245 00 - TITLE STATEMENT
Title Branding in asia : the creation, development and management of asian brands for the global market /
Statement of responsibility, etc Paul Temporal
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Signapore :
Name of publisher John Wiley,
Year of publication 2001.
300 ## - PHYSICAL DESCRIPTION
Number of Pages ix,291p. :
Other physical details ill
520 0# - SUMMARY, ETC.
Summary, etc Business
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Brands
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Brand management; Strategic communication; Online brand strategy; Offline brand strategy
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type CIU Library
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Copy number Price effective from Koha item type
        CIU Library CIU Library General Stacks 18/05/2003 Karim International 1297.00 658.827095 T282b 2001 003973 1 18/05/2003 CIU Library
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