Internet marketing : building advantage in a networked economy / (Record no. 2344)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00896nam a2200241 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0072510226 : |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Mohammed, Rafi |
| 245 00 - TITLE STATEMENT | |
| Title | Internet marketing : building advantage in a networked economy / |
| Statement of responsibility, etc | Rafi Mohammed, Robert J. Fisher, Bernard J. Jaworki, Aileen M. Cahill |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston : |
| Name of publisher | McGraw Hill / Irwin/ Marketspace U, |
| Year of publication | 2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xli,726p. : |
| Other physical details | ill |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc | Business |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Internet marketing |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research; Marketing strategy; Product; Pricing; Communication; Distribution; Branding; Customer interface |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Fisher, Robert J. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jaworki, Bernard J. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cahill, Aileen M. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | CIU Library |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CIU Library | CIU Library | General Stacks | 18/05/2003 | Karim International | 1687.00 | 658.84 M697i 2002 | 003983 | 1 | 18/05/2003 | CIU Library |