CIU Library and Learning Resources Centre (LLRC)

Marketing sales and customer services : understanding the theory and practice of selling through service / (Record no. 2393)

MARC details
000 -LEADER
fixed length control field 00752nam a2200205 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0852975112 :
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Watkins, Charley
245 00 - TITLE STATEMENT
Title Marketing sales and customer services : understanding the theory and practice of selling through service /
Statement of responsibility, etc Charley Watkins
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Delhi :
Name of publisher A.I.T.B.S. Publishers,
Year of publication 2002.
300 ## - PHYSICAL DESCRIPTION
Number of Pages x,348p. :
Other physical details ill.
520 0# - SUMMARY, ETC.
Summary, etc Business
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Sales; Customer service; Marketing mix; Market research; Personal services; Communications; Evaluating; Monitoring
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type CIU Library
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Copy number Price effective from Koha item type
        CIU Library CIU Library General Stacks 19/06/2003 Karim International 443.00 658.8 W353m 2002 004043 1 19/06/2003 CIU Library
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