CIU Library and Learning Resources Centre (LLRC)

Brand child : remarkable insights into the minds of today's global kids and their relationships with brands / (Record no. 2831)

MARC details
000 -LEADER
fixed length control field 00763nam a2200217 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0749438673 :
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.834083
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Lindstrom, Martin
245 00 - TITLE STATEMENT
Title Brand child : remarkable insights into the minds of today's global kids and their relationships with brands /
Statement of responsibility, etc Martin Lindstrom, Patricia B Seybold
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication London :
Name of publisher Kogan Page,
Year of publication 2003.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxviii,316+p. :
Other physical details ill
520 0# - SUMMARY, ETC.
Summary, etc Business
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Brand child
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Child consumers; Advertising; Marketing research; Cyberchild
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Seybold, Patricia B
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type CIU Library
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Copy number Price effective from Koha item type
        CIU Library CIU Library General Stacks 21/01/2004 Karim International 2393.00 658.834083 L748b 2003 004725 1 21/01/2004 CIU Library
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