CIU Library and Learning Resources Centre (LLRC)

Advertising communications and promotion management / (Record no. 2838)

MARC details
000 -LEADER
fixed length control field 00783nam a2200241 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0071155147 :
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Rossiter, John R.
245 00 - TITLE STATEMENT
Title Advertising communications and promotion management /
Statement of responsibility, etc John R. Rossiter, Larry Percy
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Boston :
Name of publisher McGraw-Hill /Irwin ,
Year of publication 1997.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xvi,640p. :
Other physical details ill
490 1# - SERIES STATEMENT
Series statement McGraw-Hill series in marketing
520 0# - SUMMARY, ETC.
Summary, etc Business
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Advertising
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Sales promotion; Media strategy; Communication - Marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Percy, Larry
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type CIU Library
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Copy number Price effective from Koha item type
        CIU Library CIU Library General Stacks 05/02/2004 Karim International 1397.00 659.1 R835a 1997 004742 1 05/02/2004 CIU Library
        CIU Library CIU Library General Stacks 21/04/2011 Karim International 0.00 659.1 R835a 004785 2 07/09/2015 CIU Library
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