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Consumer behavior : building marketing strategy / (Record no. 2841)

MARC details
000 -LEADER
fixed length control field	00830nam a2200253 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	0071214690 :
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8342
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name	Hawkins, Del I.
245 00 - TITLE STATEMENT
Title	Consumer behavior : building marketing strategy /
Statement of responsibility, etc	Del I. Hawkins, Roger J. Best, Kenneth A. Coney
250 ## - EDITION STATEMENT
Edition statement	9th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication	Boston :
Name of publisher	McGraw-Hill / Irwin,
Year of publication	2004.
300 ## - PHYSICAL DESCRIPTION
Number of Pages	xxvi,790p. :
Other physical details	ill
490 1# - SERIES STATEMENT
Series statement	McGraw-Hill / Irwin series in marketing
520 0# - SUMMARY, ETC.
Summary, etc	Business
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Consumer behavior
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Market surveys; Marketing strategy
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Best, Roger J.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Coney, Kenneth A.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	CIU Library

Holdings
Home library	Current library	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Full call number	Accession Number	Copy number	Price effective from	Koha item type
CIU Library	CIU Library	General Stacks	05/02/2004	Karim International	1817.00	658.8342 H393c 2004	004736	1	05/02/2004	CIU Library
CIU Library	CIU Library	General Stacks	21/04/2011	Karim International	0.00	658.8342 H393c	005680	2	07/09/2015	CIU Library
CIU Library	CIU Library	General Stacks	21/04/2011	Karim International	0.00	658.8342 H393c	005681	3	07/09/2015	CIU Library
CIU Library	CIU Library	General Stacks	21/04/2011	Karim International	0.00	658.8342 H393c	005682	4	07/09/2015	CIU Library