Advertising : theory and practice / (Record no. 2931)
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000 -LEADER | |
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fixed length control field | 00712nam a2200229 a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 818538663-3 : |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 |
100 1# - MAIN ENTRY--AUTHOR NAME | |
Personal name | Sandage, C.H. |
245 00 - TITLE STATEMENT | |
Title | Advertising : theory and practice / |
Statement of responsibility, etc | C.H. Sandage, Vernon Fryburger, Kim Rotzoli |
250 ## - EDITION STATEMENT | |
Edition statement | 11th |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Delhi : |
Name of publisher | A.I.T.B.S. Publishers, |
Year of publication | 2002. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | xv,509p. : |
Other physical details | ill |
520 0# - SUMMARY, ETC. | |
Summary, etc | Business |
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Advertising |
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Media planning; Budget planning; Advertising organizations |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Fryburger, Vernon |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Rotzoli, Kim |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
CIU Library | CIU Library | General Stacks | 21/04/2011 | Karim International | 0.00 | 659.1 S213a | 004794 | 1 | 07/09/2015 | CIU Library | ||||
CIU Library | CIU Library | General Stacks | 21/04/2011 | Karim International | 0.00 | 659.1 S213a | 004795 | 2 | 07/09/2015 | CIU Library | ||||
CIU Library | CIU Library | General Stacks | 21/04/2011 | Karim International | 0.00 | 659.1 S213a | 004796 | 3 | 07/09/2015 | CIU Library |