CIU Library and Learning Resources Centre (LLRC)

Advertising : theory and practice / (Record no. 2931)

MARC details
000 -LEADER
fixed length control field 00712nam a2200229 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 818538663-3 :
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Sandage, C.H.
245 00 - TITLE STATEMENT
Title Advertising : theory and practice /
Statement of responsibility, etc C.H. Sandage, Vernon Fryburger, Kim Rotzoli
250 ## - EDITION STATEMENT
Edition statement 11th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Delhi :
Name of publisher A.I.T.B.S. Publishers,
Year of publication 2002.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xv,509p. :
Other physical details ill
520 0# - SUMMARY, ETC.
Summary, etc Business
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Advertising
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Media planning; Budget planning; Advertising organizations
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Fryburger, Vernon
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rotzoli, Kim
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Copy number Price effective from Koha item type
        CIU Library CIU Library General Stacks 21/04/2011 Karim International 0.00 659.1 S213a 004794 1 07/09/2015 CIU Library
        CIU Library CIU Library General Stacks 21/04/2011 Karim International 0.00 659.1 S213a 004795 2 07/09/2015 CIU Library
        CIU Library CIU Library General Stacks 21/04/2011 Karim International 0.00 659.1 S213a 004796 3 07/09/2015 CIU Library
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