CIU Library and Learning Resources Centre (LLRC)

Marketing management / (Record no. 2936)

MARC details
000 -LEADER
fixed length control field 00615nam a2200205 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 8178066549
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780130476456
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 K87m 2003
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Kotler, Philip
245 00 - TITLE STATEMENT
Title Marketing management /
Statement of responsibility, etc Philip Kotler
250 ## - EDITION STATEMENT
Edition statement 11th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Delhi :
Name of publisher Pearson Education (Singapore),
Year of publication 2003.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxix,706+p. :
Other physical details ill
520 0# - SUMMARY, ETC.
Summary, etc Business
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing management
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing environment; Consumer markets; Government markets
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type CIU Library
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Full call number Accession Number Copy number Price effective from Koha item type Source of acquisition Cost, normal purchase price
        CIU Library CIU Library General Stacks 21/04/2011 658.8 K87m 004801 1 07/09/2015 CIU Library    
        CIU Library CIU Library General Stacks 27/11/2022 658.8 K87m 2003 011685 2 10/01/2023 CIU Library Gifted By American Corner, Chittagong 3000.00
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