Marketing management / (Record no. 2936)
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000 -LEADER | |
---|---|
fixed length control field | 00615nam a2200205 a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 8178066549 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9780130476456 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 K87m 2003 |
100 1# - MAIN ENTRY--AUTHOR NAME | |
Personal name | Kotler, Philip |
245 00 - TITLE STATEMENT | |
Title | Marketing management / |
Statement of responsibility, etc | Philip Kotler |
250 ## - EDITION STATEMENT | |
Edition statement | 11th |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Delhi : |
Name of publisher | Pearson Education (Singapore), |
Year of publication | 2003. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | xxix,706+p. : |
Other physical details | ill |
520 0# - SUMMARY, ETC. | |
Summary, etc | Business |
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Marketing management |
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Marketing environment; Consumer markets; Government markets |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | CIU Library |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Copy number | Price effective from | Koha item type | Source of acquisition | Cost, normal purchase price |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
CIU Library | CIU Library | General Stacks | 21/04/2011 | 658.8 K87m | 004801 | 1 | 07/09/2015 | CIU Library | ||||||
CIU Library | CIU Library | General Stacks | 27/11/2022 | 658.8 K87m 2003 | 011685 | 2 | 10/01/2023 | CIU Library | Gifted By American Corner, Chittagong | 3000.00 |