Managing services marketing : text and readings / (Record no. 3024)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00879nam a2200241 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0030225191 : |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Bateson, John E.G. |
| 245 00 - TITLE STATEMENT | |
| Title | Managing services marketing : text and readings / |
| Statement of responsibility, etc | John E.G. Bateson, K. Douglas Hoffman |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Fort Worth : |
| Name of publisher | The Dryden Press / Harcourt Brace College Publishers, |
| Year of publication | 1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxvi,471p. : |
| Other physical details | ill |
| 490 1# - SERIES STATEMENT | |
| Series statement | The Dryden press series in marketing |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc | Business |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Managing serices; SErvice consumer; Service operation; Communication strategy; Defection management |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hoffman, K. Douglas |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CIU Library | CIU Library | General Stacks | 21/04/2011 | Smart Books | 0.00 | 658.8 B329m | 004959 | 1 | 07/09/2015 | CIU Library |