CIU Library and Learning Resources Centre (LLRC)

Marketing management : a strategic decision-making approach / (Record no. 3058)

MARC details
000 -LEADER
fixed length control field 00936nam a2200265 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0071111697 :
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Mullins, John W.
245 00 - TITLE STATEMENT
Title Marketing management : a strategic decision-making approach /
Statement of responsibility, etc John W. Mullins, Orville C. Walker, Harper W. Boyd, Jean-Claude Larreche
250 ## - EDITION STATEMENT
Edition statement 5th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Boston :
Name of publisher McGraw-Hill / Irwin,
Year of publication 2005.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxiv,520p. :
Other physical details ill
490 1# - SERIES STATEMENT
Series statement McGraw-Hill / Irwin series in marketing
520 0# - SUMMARY, ETC.
Summary, etc Business
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing management
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Target marketing; Product decisions; Distribution channel
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Walker, Orville C.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Boyd, Harper W.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Larreche, Jean-Claude
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Copy number Price effective from Koha item type
        CIU Library CIU Library General Stacks 21/04/2011 Karim International 0.00 658.8 B789m 003823 1 07/09/2015 CIU Library
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