Marketing : practices and principles / (Record no. 3195)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00880nam a2200241 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0026356015 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Mason, Ralph E. |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing : practices and principles / |
| Statement of responsibility, etc | Ralph E. Mason, Patricia Mink Rath, Stewart W. Husted, Richard L. Lynch |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York : |
| Name of publisher | G lencoe / McGraw-Hill, |
| Year of publication | 1995. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xx,588p. : |
| Other physical details | ill |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc | Business |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumer market; Industrial market; Agricultural market; Global market; Marketing research; Product; Pricing; Wholesaling; Personal selling; Business management |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rath, Patricia Mink |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Husted, Stewart W. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lynch, Richard L. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | CIU Library |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Copy number | Price effective from | Koha item type | Source of acquisition | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CIU Library | CIU Library | General Stacks | 21/04/2011 | 658.8 M398m | 005141 | 1 | 07/09/2015 | CIU Library | ||||||
| CIU Library | CIU Library | General Stacks | 21/04/2011 | 658.8 M398m | 005142 | 2 | 07/09/2015 | CIU Library | ||||||
| CIU Library | CIU Library | General Stacks | 21/11/2022 | 658.8 M398m 1995 | 011593 | 3 | 22/12/2022 | Gifted By American Corner, Chittagong | 2500.00 |