Introduction to media communication / (Record no. 3224)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00698nam a2200229 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0697327159 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Black, Jay |
| 245 00 - TITLE STATEMENT | |
| Title | Introduction to media communication / |
| Statement of responsibility, etc | Jay Black, Jennings Bryant, Susan Thompson |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston : |
| Name of publisher | McGraw-Hill , |
| Year of publication | 1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvi,432p. : |
| Other physical details | ill |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc | Social Science |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Media communication |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising; Public relations; Media environment |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bryant, Jennings |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Thompson, Susan |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CIU Library | CIU Library | General Stacks | 21/04/2011 | 302.23 B627i | 005190 | 1 | 07/09/2015 | CIU Library |