CIU Library and Learning Resources Centre (LLRC)

Advertising : principles and practice / (Record no. 3339)

MARC details
000 -LEADER
fixed length control field 00718nam a2200229 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 81297006384406bTk.
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Wells, William
245 00 - TITLE STATEMENT
Title Advertising : principles and practice /
Statement of responsibility, etc William Wells, John Burnett, Sandra Moriarty
250 ## - EDITION STATEMENT
Edition statement 6th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Delhi :
Name of publisher Pearson Education,
Year of publication 2003.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxxii,599p. :
Other physical details ill
520 0# - SUMMARY, ETC.
Summary, etc Business
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Advertising
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Consumer audience; Advertising media
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Burnett, John
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Moriarty, Sandra
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type CIU Library
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Full call number Accession Number Copy number Price effective from Koha item type Public note
  Lost     CIU Library CIU Library General Stacks 21/04/2011 Karim International6bDhaka4406bTk. 659.1 W453a 005364 1 07/09/2015 CIU Library Lost in 2021
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