Basic marketing : a global-managerial approach / (Record no. 3433)
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000 -LEADER | |
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fixed length control field | 00821nam a2200241 a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 0072380233 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.4 |
100 1# - MAIN ENTRY--AUTHOR NAME | |
Personal name | Perreault, William D. |
245 00 - TITLE STATEMENT | |
Title | Basic marketing : a global-managerial approach / |
Statement of responsibility, etc | William D. Perreault, E.Jerome McCarthy |
250 ## - EDITION STATEMENT | |
Edition statement | 2nd |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Boston : |
Name of publisher | McGraw-Hill /Irwin, |
Year of publication | 1999. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | xxiv,791+p. : |
Other physical details | ill. |
490 1# - SERIES STATEMENT | |
Series statement | The Irwin / McGraw-Hill series in marketing |
520 0# - SUMMARY, ETC. | |
Summary, etc | Business |
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Marketing |
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Marketing - Management; Consumer markets; Personal selling; Advertising |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | McCarthy, E.Jerome |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|
CIU Library | CIU Library | General Stacks | 21/04/2011 | 658.4 P455b | 005484 | 1 | 07/09/2015 | CIU Library | ||||
CIU Library | CIU Library | General Stacks | 21/04/2011 | 658.4 P455b | 005485 | 2 | 07/09/2015 | CIU Library |