CIU Library and Learning Resources Centre (LLRC)

Basic marketing : a global-managerial approach / (Record no. 3433)

MARC details
000 -LEADER
fixed length control field 00821nam a2200241 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0072380233
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.4
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Perreault, William D.
245 00 - TITLE STATEMENT
Title Basic marketing : a global-managerial approach /
Statement of responsibility, etc William D. Perreault, E.Jerome McCarthy
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Boston :
Name of publisher McGraw-Hill /Irwin,
Year of publication 1999.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxiv,791+p. :
Other physical details ill.
490 1# - SERIES STATEMENT
Series statement The Irwin / McGraw-Hill series in marketing
520 0# - SUMMARY, ETC.
Summary, etc Business
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing - Management; Consumer markets; Personal selling; Advertising
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy, E.Jerome
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Full call number Accession Number Copy number Price effective from Koha item type
        CIU Library CIU Library General Stacks 21/04/2011 658.4 P455b 005484 1 07/09/2015 CIU Library
        CIU Library CIU Library General Stacks 21/04/2011 658.4 P455b 005485 2 07/09/2015 CIU Library
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