Advertising research : theory and practice / (Record no. 3530)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00499nam a2200169 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0132218135 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1.072 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Davis, Joel J. |
| 245 00 - TITLE STATEMENT | |
| Title | Advertising research : theory and practice / |
| Statement of responsibility, etc | Joel J. Davis |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Jersey : |
| Name of publisher | Prentice-Hall, |
| Year of publication | 1997. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxiv,695p. : |
| Other physical details | ill. |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc | Business |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising - Research; Qualitative research; Questionnaire design |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | CIU Library |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CIU Library | CIU Library | General Stacks | 11/08/2003 | British Council Library, Ctg. | 0.00 | 659.1.072 D261a 1997 | 004192 | 1 | 11/08/2003 | CIU Library | Issued on Autumn, 2010 |