Marketing management : text and cases / (Record no. 3625)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00655nam a2200217 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 007249980X |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Dolan, Robert J. |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing management : text and cases / |
| Statement of responsibility, etc | Robert J. Dolan |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston : |
| Name of publisher | McGraw-Hill /Irwin , |
| Year of publication | 2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | ix,498p. : |
| Other physical details | ill |
| 490 1# - SERIES STATEMENT | |
| Series statement | McGraw-Hill / Irwin series in marketing |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc | Business |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing management |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CIU Library | CIU Library | General Stacks | 21/04/2011 | 658.8 D659m | 005729 | 1 | 07/09/2015 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 21/04/2011 | 658.8 D659m | 005730 | 2 | 07/09/2015 | CIU Library |