Integrated advertising, promotion, and marketing communications / (Record no. 3737)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00739nam a2200217 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8120324501 : |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Clow, Kenneth E. |
| 245 00 - TITLE STATEMENT | |
| Title | Integrated advertising, promotion, and marketing communications / |
| Statement of responsibility, etc | Kenneth E. Clow, Donald Baack |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Prentice-Hall of India, |
| Year of publication | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxvii,538p. : |
| Other physical details | ill. |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc | Business |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Integrated advertising |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing communication; Trade promotion; Advertising management; Advertising |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baack, Donald |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | CIU Library |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CIU Library | CIU Library | General Stacks | 23/01/2006 | Karim International | 692.00 | 658.802 C648i 2004 | 005980 | 1 | 23/01/2006 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 23/01/2006 | Karim International | 692.00 | 658.802 C648i 2004 | 005981 | 2 | 23/01/2006 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 23/01/2006 | Karim International | 692.00 | 658.802 C648i 2004 | 005982 | 3 | 23/01/2006 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 23/01/2006 | Karim International | 692.00 | 658.802 C648i 2004 | 005983 | 4 | 23/01/2006 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 23/01/2006 | Karim International | 692.00 | 658.802 C648i 2004 | 005984 | 5 | 23/01/2006 | CIU Library |