CIU Library and Learning Resources Centre (LLRC)

Integrated advertising, promotion, and marketing communications / (Record no. 3737)

MARC details
000 -LEADER
fixed length control field 00739nam a2200217 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 8120324501 :
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Clow, Kenneth E.
245 00 - TITLE STATEMENT
Title Integrated advertising, promotion, and marketing communications /
Statement of responsibility, etc Kenneth E. Clow, Donald Baack
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New Delhi :
Name of publisher Prentice-Hall of India,
Year of publication 2004.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxvii,538p. :
Other physical details ill.
520 0# - SUMMARY, ETC.
Summary, etc Business
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Integrated advertising
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing communication; Trade promotion; Advertising management; Advertising
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Baack, Donald
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type CIU Library
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Copy number Price effective from Koha item type
        CIU Library CIU Library General Stacks 23/01/2006 Karim International 692.00 658.802 C648i 2004 005980 1 23/01/2006 CIU Library
        CIU Library CIU Library General Stacks 23/01/2006 Karim International 692.00 658.802 C648i 2004 005981 2 23/01/2006 CIU Library
        CIU Library CIU Library General Stacks 23/01/2006 Karim International 692.00 658.802 C648i 2004 005982 3 23/01/2006 CIU Library
        CIU Library CIU Library General Stacks 23/01/2006 Karim International 692.00 658.802 C648i 2004 005983 4 23/01/2006 CIU Library
        CIU Library CIU Library General Stacks 23/01/2006 Karim International 692.00 658.802 C648i 2004 005984 5 23/01/2006 CIU Library
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