Strategic brand management : building, measuring, and managing brand equity / (Record no. 3780)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00755nam a2200205 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 81203230928129702541 : |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Keller, Kevin Lane |
| 245 00 - TITLE STATEMENT | |
| Title | Strategic brand management : building, measuring, and managing brand equity / |
| Statement of responsibility, etc | Kevin Lane Keller |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Prentice-Hall of India, |
| Year of publication | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxvii,788p./816p. : |
| Other physical details | ill |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc | Business |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Brand management |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Brand marketing; Brand equity; Marketing communication; Equity measurement; Branding strategies; Brand extension |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | CIU Library |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CIU Library | CIU Library | General Stacks | 11/05/2006 | Karim International | 682.00 | 658.827 K29s 2003 | 006096 | 1 | 11/05/2006 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 11/05/2006 | Karim International | 682.00 | 658.827 K29s 2003 | 006131 | 2 | 11/05/2006 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 11/05/2006 | Karim International | 682.00 | 658.827 K29s 2003 | 006132 | 3 | 11/05/2006 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 11/05/2006 | Karim International | 682.00 | 658.827 K29s 2003 | 006133 | 4 | 11/05/2006 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 11/05/2006 | Karim International | 682.00 | 658.827 K29s 2003 | 006134 | 5 | 11/05/2006 | CIU Library |