CIU Library and Learning Resources Centre (LLRC)

Strategic brand management : building, measuring, and managing brand equity / (Record no. 3780)

MARC details
000 -LEADER
fixed length control field 00755nam a2200205 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 81203230928129702541 :
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Keller, Kevin Lane
245 00 - TITLE STATEMENT
Title Strategic brand management : building, measuring, and managing brand equity /
Statement of responsibility, etc Kevin Lane Keller
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New Delhi :
Name of publisher Prentice-Hall of India,
Year of publication 2003.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxvii,788p./816p. :
Other physical details ill
520 0# - SUMMARY, ETC.
Summary, etc Business
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Brand management
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Brand marketing; Brand equity; Marketing communication; Equity measurement; Branding strategies; Brand extension
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type CIU Library
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Copy number Price effective from Koha item type
        CIU Library CIU Library General Stacks 11/05/2006 Karim International 682.00 658.827 K29s 2003 006096 1 11/05/2006 CIU Library
        CIU Library CIU Library General Stacks 11/05/2006 Karim International 682.00 658.827 K29s 2003 006131 2 11/05/2006 CIU Library
        CIU Library CIU Library General Stacks 11/05/2006 Karim International 682.00 658.827 K29s 2003 006132 3 11/05/2006 CIU Library
        CIU Library CIU Library General Stacks 11/05/2006 Karim International 682.00 658.827 K29s 2003 006133 4 11/05/2006 CIU Library
        CIU Library CIU Library General Stacks 11/05/2006 Karim International 682.00 658.827 K29s 2003 006134 5 11/05/2006 CIU Library
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