International marketing / (Record no. 4069)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00928nam a2200265 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780072941647 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 C359i 2005 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Cateora, Pholip R. |
| 245 00 - TITLE STATEMENT | |
| Title | International marketing / |
| Statement of responsibility, etc | Pholip R. Cateora, John L. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston : |
| Name of publisher | McGrow-Hill / Irwin, |
| Year of publication | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxxiii,697p. : |
| Other physical details | illus.,figs.,tables,maps |
| 490 1# - SERIES STATEMENT | |
| Series statement | The McGrow-Hill / Irwin series in marketing |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc | Business |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | International business enterprises; International marketing; Global marketing; International trade; Globa market opportunities; Maketing strategies |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Craham, John L. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | CIU Library |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CIU Library | CIU Library | General Stacks | 10/07/2007 | The Asia Foundation | 2092.00 | 658.84 C283i 2005 | 006446 | 1 | 10/07/2007 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 10/07/2007 | The Asia Foundation | 2092.00 | 658.84 C283i 2005 | 006447 | 2 | 10/07/2007 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 21/11/2022 | Gifted By American Corner, Chittagong | 4000.00 | 658.84 C359i 2005 | 011620 | 3 | 04/01/2023 | CIU Library |