Marketing management / (Record no. 4115)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00860nam a2200217 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 81203279938177586904 : |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kotler,, Philip |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing management / |
| Statement of responsibility, etc | Philip Kotler,, Kevin Lane Keller |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12 ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Prentice Hall of India, |
| Year of publication | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxxvii,729+46p,xxxxix,672+46p. : |
| Other physical details | illus.,figs.,tables |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc | Business |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing Management |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing Method; Developing marketing strategies and plans; Marketing memo; Marketing research; Customer value; Consumer market; Product strategy; Delivering value; Communicating value |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | CIU Library |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CIU Library | CIU Library | General Stacks | 13/08/2007 | Karim International | 965.00 | 658.8 K848m 2006 | 006560 | 1 | 13/08/2007 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 13/08/2007 | Karim International | 878.00 | 658.8 K848m 2006 | 006561 | 2 | 13/08/2007 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 13/08/2007 | Karim International | 878.00 | 658.8 K848m 2006 | 006562 | 3 | 13/08/2007 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 02/09/2007 | Karim International | 878.00 | 658.8 K848m 2006 | 006563 | 4 | 02/09/2007 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 02/09/2007 | Karim International | 878.00 | 658.8 K848m 2006 | 006564 | 5 | 02/09/2007 | CIU Library |