CIU Library and Learning Resources Centre (LLRC)

The M-Bomb: riding the multi-channel whirlwind / (Record no. 4400)

MARC details
000 -LEADER
fixed length control field 00683nam a2200229 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 1841121398 :
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Web, Geoff
245 00 - TITLE STATEMENT
Title The M-Bomb: riding the multi-channel whirlwind /
Statement of responsibility, etc Geoff Web
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Capstone Punlishing Limited
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxv,194 p. :
Other physical details fig,
520 0# - SUMMARY, ETC.
Summary, etc Business
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term M-Bomb
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Multi-channel organization; Multi-channel tiger; Business; Marketing; Oprating model; Brand; >
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type CIU Library
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Copy number Price effective from Koha item type
        CIU Library CIU Library General Stacks 02/02/2009 Purchased By Dr. Moslehuddin Khaled for Library 2150.00 658.8 W365m 2001 006877 1 02/02/2009 CIU Library
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