Advertising and Promotion: an IMC approach / (Record no. 4454)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00861nam a2200229 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8131503887 : |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Shimp, Terence A. |
| 245 00 - TITLE STATEMENT | |
| Title | Advertising and Promotion: an IMC approach / |
| Statement of responsibility, etc | Terence A. Shimp |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st. Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | India : |
| Name of publisher | South-Western Cengage learning, |
| Year of publication | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 650p. : |
| Other physical details | ills., pictures, maps, chart,tabs. |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc | Business |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising and Promotion |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing; Communications; Brand Equity; Marcom Environment; Targeting; objective Setting; Budgeting; Advertising Management; Promotion Management; Public Relations; Consumer oriented promotions |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | CIU Library |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CIU Library | CIU Library | General Stacks | 19/10/2009 | Karim International | 792.00 | 659.1 S555a 2007 | 006954 | 1 | 19/10/2009 | CIU Library |