Consumer behavior / (Record no. 4498)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00615nam a2200181 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788177589993 : |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Schiffman, Leon G. |
| 245 00 - TITLE STATEMENT | |
| Title | Consumer behavior / |
| Statement of responsibility, etc | Leon G. Schiffman, Leslie Lazar Kanuk |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Prentice-Hall of India, |
| Year of publication | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 634p. : |
| Other physical details | Illus.,figs. |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc | Business |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumer behavior |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumer motivation; Consumer Perception; Consumer research; Market segmentation; Consumer Learning; Consumer influence |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kanuk, Leslie Lazar |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | CIU Library |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CIU Library | CIU Library | General Stacks | 24/01/2010 | Paragon Ent. | 620.00 | 658.8342 S333c 2007 | 007008 | 1 | 24/01/2010 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 24/01/2010 | Paragon Ent. | 620.00 | 658.8342 S333c 2007 | 007009 | 2 | 24/01/2010 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 02/02/2014 | Genuine Library : Chittagong | 750.00 | 658.8342 S333c 2007 | 007853 | 3 | 26/10/2015 |