Principles of Marketing: a south asian prespective / (Record no. 4662)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00898nam a2200205 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8131731017 : |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8001 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kotler,, Philip |
| 245 00 - TITLE STATEMENT | |
| Title | Principles of Marketing: a south asian prespective / |
| Statement of responsibility, etc | Philip Kotler,, Gary Armstrong, Prafulla Y. Agnihotri, Ehsan ul Haque |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13 th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Delhi : |
| Name of publisher | Pearson, |
| Year of publication | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xix,514p. : |
| Other physical details | ills., pics., tabs.,figs.., graphs., |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc | Business |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing Principles |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing Process; Market Place; Extending Market; Customer Relationship; Company Strategy; Marketing Strategy; Marketing Environment; Marketing Information; Sales Promotion; Customer Value; Retailing; Wholeselling; Online Marketing; Global Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Agnihotri, Prafulla Y. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Haque, Ehsan ul |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | CIU Library |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CIU Library | CIU Library | General Stacks | 21/04/2011 | Karim Int. | 0.00 | 658.8001 K87p | 007199 | 1 | 07/09/2015 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 21/04/2011 | Karim Int. | 0.00 | 658.8001 K87p | 007200 | 2 | 07/09/2015 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 21/04/2011 | Karim Int. | 0.00 | 658.8001 K87p | 007201 | 3 | 07/09/2015 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 21/04/2011 | Karim Int. | 0.00 | 658.8001 K87p | 007202 | 4 | 07/09/2015 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 21/04/2011 | Karim Int. | 0.00 | 658.8001 K87p | 007203 | 5 | 07/09/2015 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 02/02/2014 | Genuine Library : Chittagong | 950.00 | 658.8001 K87p 2010 | 007852 | 6 | 26/10/2015 |