CIU Library and Learning Resources Centre (LLRC)

Marketing in the public sector : (Record no. 4929)

MARC details
000 -LEADER
fixed length control field 00804cam a22002174a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0131875159 (hardback : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780131875159 (hardback : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780131875159
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 352.7
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Kotler, Philip.
245 10 - TITLE STATEMENT
Title Marketing in the public sector :
Sub Title a roadmap for improved performance /
Statement of responsibility, etc Philip Kotler, Nancy Lee.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Upper Saddle River, N.J. :
Name of publisher Wharton School Pub.,
Year of publication c2007.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xv, 332 p. :
Other physical details ill. ;
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 291-308) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Government productivity.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Public administration
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Administrative agencies
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Lee, Nancy,
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/toc/ecip0613/2006015053.html
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type CIU Library
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Copy number Price effective from Koha item type
        CIU Library CIU Library General Stacks 13/05/2012 Genuine Library : Chittagong 499.00 352.7 K87m 2007 007621 1 13/05/2012 CIU Library
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