Marketing research : (Record no. 4951)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00564cam a22001694a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131731819 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/3 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Malhotra, Naresh K. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research : |
| Sub Title | an applied orientation / |
| Statement of responsibility, etc | Naresh K. Malhotra. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Upper Saddle River, NJ : |
| Name of publisher | Pearson, |
| Year of publication | c2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxvii, 948 p. ; |
| Other physical details | Ills., figs., charts, graphs; |
| Accompanying material | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 834-873) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | CIU Library |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CIU Library | CIU Library | General Stacks | 27/05/2012 | Paragon Enterprise : Dhaka | 860.00 | 658.8/3 M249m 2011 | 007663 | 1 | 04/10/2015 | CIU Library | |||||
| CIU Library | CIU Library | General Stacks | 27/05/2012 | Paragon Ent. : Dhaka | 860.00 | 658.8/3 M249m 2011 | 007664 | 2 | 04/10/2015 | CIU Library | |||||
| CIU Library | CIU Library | General Stacks | 27/05/2012 | Paragon Ent. : Dhaka | 860.00 | 658.8/3 M249m 2011 | 007665 | 3 | 04/10/2015 | CIU Library | |||||
| CIU Library | CIU Library | General Stacks | 27/05/2012 | Paragon Ent. : Dhaka | 860.00 | 658.8/3 M249m 2011 | 007666 | 4 | 04/10/2015 | CIU Library | |||||
| Lost | CIU Library | CIU Library | General Stacks | 27/05/2012 | Paragon Ent. : Dhaka | 860.00 | 658.8/3 M249m 2011 | 007667 | 5 | 04/10/2015 | CIU Library | Lost in 2017 and Write-Off Proposal approved by Hon'ble VC Sir in 7th LLRC Committee Meeting held on 15th July, 2019 | |||
| CIU Library | CIU Library | General Stacks | 27/05/2012 | Paragon Ent. : Dhaka | 860.00 | 658.8/3 M249m 2011 | 007668 | 6 | 04/10/2015 | CIU Library |