Strategic brand management / (Record no. 5107)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00512cam a2200157 a 4500 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Keller, Kevin Lane, |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic brand management / |
| Statement of responsibility, etc | Kevin Lane Keller, Parameswaran, M.G. ; Jacob, Isaac |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Pearson Education, |
| Year of publication | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxiii, 695p.: |
| Other physical details | ill. ; |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Brand name products |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jacob, Isaac |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Parameswaran, M.G. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | CIU Library |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CIU Library | CIU Library | General Stacks | 04/03/2014 | Parama : Dhaka | 900.00 | 658.827 K29s 2011 | 007884 | 1 | 31/10/2015 | CIU Library |