Advertising : (Record no. 5111)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00613cam a22001814a 4500 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Wells, William, |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising : |
| Sub Title | principles & practice / |
| Statement of responsibility, etc | William Wells, Sandra Moriarty, John Burnett. |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Advertising : principles and practice |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Upper Saddle River, N.J. : |
| Name of publisher | Pearson/Prentice Hall, |
| Year of publication | c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxxviii, 592 p. ; |
| Other physical details | col. ill. ; |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Burnett, John, |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Moriarty, Sandra E. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | CIU Library |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CIU Library | CIU Library | General Stacks | 04/03/2014 | Parama : Dhaka | 870.00 | 659.1 W447a 2006 | 007888 | 1 | 31/10/2015 | CIU Library |