Beyond branding / (Record no. 5312)
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000 -LEADER | |
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fixed length control field | 00834cam a22002414a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 0749442123 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9780749442125 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.827 |
245 00 - TITLE STATEMENT | |
Title | Beyond branding / |
Statement of responsibility, etc | edited by Nicholas Ind. |
250 ## - EDITION STATEMENT | |
Edition statement | 1st ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | London, UK ; |
-- | Sterling, VA : |
Name of publisher | Kogan Page, |
Year of publication | 2008. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | xviii, 236 p. : |
Other physical details | ill. ; |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Brand name products. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Branding (Marketing) |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Brand choice. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Product management. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Ind, Nicholas. |
856 41 - ELECTRONIC LOCATION AND ACCESS | |
Uniform Resource Identifier | http://www.loc.gov/catdir/toc/ecip047/2003018047.html |
856 42 - ELECTRONIC LOCATION AND ACCESS | |
Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy0715/2003018047-d.html |
856 42 - ELECTRONIC LOCATION AND ACCESS | |
Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy0912/2003018047-b.html |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | CIU Library |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
CIU Library | CIU Library | General Stacks | 05/04/2015 | Karim International :Dhaka | 500.00 | 658.827 I38b 2008 | 008125 | 1 | 15/11/2015 | CIU Library |