Marketing Research : An Applied Approach / (Record no. 6231)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00507nam a2200169 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780139229640 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 M249m 1999 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Malhotra, Naresh K. |
| -- | David F. Birks |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing Research : An Applied Approach / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | European Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Harlow : England : |
| Name of publisher | Financial Times : Prentice Hall, |
| Year of publication | 1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvi, 736p.: |
| Other physical details | ill |
| Accompanying material | 25 cm. |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc | Business |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Communication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | CIU Library |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CIU Library | CIU Library | General Stacks | 19/02/2020 | Gifted by Dr. Engr. Rashid Ahmed Chowdhury | 658.83 M249m 1999 | 010287 | 1 | 23/02/2020 | CIU Library |