Consumer behavior : implications for marketing strategy / (Record no. 627)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00831nam a2200253 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0256139725 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Hawkins, del I. |
| 245 00 - TITLE STATEMENT | |
| Title | Consumer behavior : implications for marketing strategy / |
| Statement of responsibility, etc | del I. Hawkins, Roger J. Best, Kenneth A. Coney |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Chicago : |
| Name of publisher | Irwin, |
| Year of publication | 1995. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiv,649p. : |
| Other physical details | ill |
| 490 1# - SERIES STATEMENT | |
| Series statement | Irwin series in marketing |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc | Business |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumer behavior |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing strategy; Market surveys; Decision process; Marketing practice; Society |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Best, Roger J. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Coney, Kenneth A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | CIU Library |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CIU Library | CIU Library | General Stacks | 18/10/1999 | Gifted By Asia Foundation | 658.8342 H393c 1995 | 000556 | 1 | 18/10/1999 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 18/10/1999 | Gifted By Asia Foundation | 658.8342 H393c 1995 | 000557 | 2 | 18/10/1999 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 18/10/1999 | Gifted By Asia Foundation | 658.8342 H393c 1995 | 000558 | 3 | 18/10/1999 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 18/10/1999 | Gifted By Asia Foundation | 658.8342 H393c 1995 | 000559 | 4 | 18/10/1999 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 18/10/1999 | Gifted By Asia Foundation | 658.8342 H393c 1995 | 000560 | 5 | 18/10/1999 | CIU Library |