Marketing : principles and perspectives / (Record no. 633)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00847nam a2200253 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 025611319X |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Bearden, William O. |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing : principles and perspectives / |
| Statement of responsibility, etc | William O. Bearden, Thomas N. Ingram, Raymond W. Laforge |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Chicago : |
| Name of publisher | Irwin, |
| Year of publication | 1995. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xlviii,631p. : |
| Other physical details | ill |
| 490 1# - SERIES STATEMENT | |
| Series statement | Irwin series in marketing |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc | Business |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Buying behavior; Marketing research; Product; Pricing; Marketing channels; Marketing communications |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ingram, Thomas N. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Laforge, Raymond W. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | CIU Library |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CIU Library | CIU Library | General Stacks | 23/10/1999 | Gifted By Asia Foundation | 658.8 B368m 1995 | 000636 | 1 | 23/10/1999 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 23/10/1999 | Gifted By Asia Foundation | 658.8 B368m 1995 | 000637 | 2 | 23/10/1999 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 23/10/1999 | Gifted By Asia Foundation | 658.8 B368m 1995 | 000638 | 3 | 23/10/1999 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 23/10/1999 | Gifted By Asia Foundation | 658.8 B368m 1995 | 000639 | 4 | 23/10/1999 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 23/10/1999 | Gifted By Asia Foundation | 658.8 B368m 1995 | 000640 | 5 | 23/10/1999 | CIU Library |