CIU Library and Learning Resources Centre (LLRC)

Marketing : principles and perspectives / (Record no. 633)

MARC details
000 -LEADER
fixed length control field 00847nam a2200253 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 025611319X
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Bearden, William O.
245 00 - TITLE STATEMENT
Title Marketing : principles and perspectives /
Statement of responsibility, etc William O. Bearden, Thomas N. Ingram, Raymond W. Laforge
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Chicago :
Name of publisher Irwin,
Year of publication 1995.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xlviii,631p. :
Other physical details ill
490 1# - SERIES STATEMENT
Series statement Irwin series in marketing
520 0# - SUMMARY, ETC.
Summary, etc Business
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Buying behavior; Marketing research; Product; Pricing; Marketing channels; Marketing communications
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ingram, Thomas N.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Laforge, Raymond W.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type CIU Library
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Full call number Accession Number Copy number Price effective from Koha item type
        CIU Library CIU Library General Stacks 23/10/1999 Gifted By Asia Foundation 658.8 B368m 1995 000636 1 23/10/1999 CIU Library
        CIU Library CIU Library General Stacks 23/10/1999 Gifted By Asia Foundation 658.8 B368m 1995 000637 2 23/10/1999 CIU Library
        CIU Library CIU Library General Stacks 23/10/1999 Gifted By Asia Foundation 658.8 B368m 1995 000638 3 23/10/1999 CIU Library
        CIU Library CIU Library General Stacks 23/10/1999 Gifted By Asia Foundation 658.8 B368m 1995 000639 4 23/10/1999 CIU Library
        CIU Library CIU Library General Stacks 23/10/1999 Gifted By Asia Foundation 658.8 B368m 1995 000640 5 23/10/1999 CIU Library
@CIU Library and Learning Resources Centre (LLRC)
Home | Contact | Privacy