Marketing research : measurement and method ; a text with cases / (Record no. 634)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00765nam a2200217 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8120309618 : |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Tull, Donald S. |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing research : measurement and method ; a text with cases / |
| Statement of responsibility, etc | Donald S. Tull, Del I. Hawkins |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Prentice- Hall of India, |
| Year of publication | 1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xviii,863p. : |
| Other physical details | ill |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc | Business |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | International marketing research; Reasearch industry; Research process; Research design; Research reports |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hawkins, Del I. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | CIU Library |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CIU Library | CIU Library | General Stacks | 31/01/2000 | Gulistan Library | 372.00 | 658.83 T918m 1998 | 001121 | 1 | 31/01/2000 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 31/01/2000 | Gulistan Library | 372.00 | 658.83 T918m 1998 | 001122 | 2 | 31/01/2000 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 22/08/2000 | Paragon Enterprises, Dhaka | 472.00 | 658.83 T918m 1999 | 002081 | 3 | 22/08/2000 | CIU Library |