Marketing : concepts and strategies / (Record no. 638)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00754nam a2200181 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0395707463 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Pride, William M. |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing : concepts and strategies / |
| Statement of responsibility, etc | William M. Pride, O.C. Ferrell |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston : |
| Name of publisher | Houghton Mifflin, |
| Year of publication | 1995. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxx,753p. : |
| Other physical details | ill |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc | Business |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Strategic marketing; Marketing environment; Marketing ethics; Global markets; International marketing; Buyer behavior; Consumer behavior; Product; Marketing channels; Wholesaling; Retailing; Advertising; Publicity; Personal selling; Sales promotion; Pricing; Strategic planning; Finance |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ferrell, O.C. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | CIU Library |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CIU Library | CIU Library | General Stacks | 02/11/1999 | Gifted By Asia Foundation | 658.8 P945m 1995 | 000835 | 1 | 02/11/1999 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 02/11/1999 | Gifted By Asia Foundation | 658.8 P945m 1995 | 000836 | 2 | 02/11/1999 | CIU Library | ||||
| Withdrawn | CIU Library | CIU Library | General Stacks | 02/11/1999 | Gifted By Asia Foundation | 658.8 P945m 1995 | 000837 | 3 | 02/11/1999 | CIU Library | |||
| CIU Library | CIU Library | General Stacks | 02/11/1999 | Gifted By Asia Foundation | 658.8 P945m 1995 | 000838 | 4 | 02/11/1999 | CIU Library | ||||
| Withdrawn | CIU Library | CIU Library | General Stacks | 02/11/1999 | Gifted By Asia Foundation | 658.8 P945m 1995 | 000839 | 5 | 02/11/1999 | CIU Library | |||
| Withdrawn | CIU Library | CIU Library | General Stacks | 02/11/1999 | Gifted By Asia Foundation | 658.8 P945m 1995 | 000840 | 6 | 02/11/1999 | CIU Library | |||
| Withdrawn | CIU Library | CIU Library | General Stacks | 02/11/1999 | Gifted By Asia Foundation | 658.8 P945m 1995 | 000841 | 7 | 02/11/1999 | CIU Library | |||
| Withdrawn | CIU Library | CIU Library | General Stacks | 02/11/1999 | Gifted By Asia Foundation | 658.8 P945m 1995 | 000842 | 8 | 02/11/1999 | CIU Library | |||
| Withdrawn | CIU Library | CIU Library | General Stacks | 02/11/1999 | Gifted By Asia Foundation | 658.8 P945m 1995 | 000843 | 9 | 02/11/1999 | CIU Library | |||
| CIU Library | CIU Library | General Stacks | 02/11/1999 | Gifted By Asia Foundation | 658.8 P945m 1995 | 000844 | 10 | 02/11/1999 | CIU Library |