Instructor's manual to accompany fundamentals of marketing / (Record no. 639)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00972nam a2200229 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0070610169 : |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.80076 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Stanton, William J. |
| 245 00 - TITLE STATEMENT | |
| Title | Instructor's manual to accompany fundamentals of marketing / |
| Statement of responsibility, etc | William J. Stanton, Michael J. Etzel, Bruce J. Walker |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York : |
| Name of publisher | McGraw-Hill, |
| Year of publication | 1994. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | v,667p. |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc | Business |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing-Instructor's manual; Marketing environment; Strategic planning; Forecasting; Marketing research; Market strategy; Consumer behavior; Business market; Product; Price; Retailing; Wholesaling; Personal selling; Sales management; Advertising; Sales promotion; International marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Etzel, Michael J. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Walker, Bruce J. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CIU Library | CIU Library | General Stacks | 21/04/2011 | 0.00 | 658.80076 S792i | PH00057 | 1 | 07/09/2015 | CIU Library |