Basic marketing management / (Record no. 640)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00767nam a2200217 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 047158603X |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Dalrymple, Douglas J. |
| 245 00 - TITLE STATEMENT | |
| Title | Basic marketing management / |
| Statement of responsibility, etc | Douglas J. Dalrymple, Leonard J. Parsons |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York : |
| Name of publisher | John Wiley, |
| Year of publication | 1995. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xii,457p. : |
| Other physical details | ill |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc | Business |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing management |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing strategy; Customers; Product; Forecasting; Pricing; Force management; Direct marketing; Advertising; Sales promotion; International marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Parsons, Leonard J. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | CIU Library |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CIU Library | CIU Library | General Stacks | 19/10/1999 | Gifted By Asia Foundation | 658.8 D151b 1995 | 000588 | 1 | 19/10/1999 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 19/10/1999 | Gifted By Asia Foundation | 658.8 D151b 1995 | 000589 | 2 | 19/10/1999 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 19/10/1999 | Gifted By Asia Foundation | 658.8 D151b 1995 | 000590 | 3 | 19/10/1999 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 19/10/1999 | Gifted By Asia Foundation | 658.8 D151b 1995 | 000591 | 4 | 19/10/1999 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 19/10/1999 | Gifted By Asia Foundation | 658.8 D151b 1995 | 000592 | 5 | 19/10/1999 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 19/10/1999 | Gifted By Asia Foundation | 658.8 D151b 1995 | 000593 | 6 | 19/10/1999 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 19/10/1999 | Gifted By Asia Foundation | 658.8 D151b 1995 | 000594 | 7 | 19/10/1999 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 19/10/1999 | Gifted By Asia Foundation | 658.8 D151b 1995 | 000595 | 8 | 19/10/1999 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 19/10/1999 | Gifted By Asia Foundation | 658.8 D151b 1995 | 000596 | 9 | 19/10/1999 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 19/10/1999 | Gifted By Asia Foundation | 658.8 D151b 1995 | 000597 | 10 | 19/10/1999 | CIU Library |