CIU Library and Learning Resources Centre (LLRC)

Marketing management : a strategic approach with a global orientation / (Record no. 642)

MARC details
000 -LEADER
fixed length control field 00726nam a2200205 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0256125767
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Boyd, Harper W.
245 00 - TITLE STATEMENT
Title Marketing management : a strategic approach with a global orientation /
Statement of responsibility, etc Harper W. Boyd, Orville C. Walker, Jean-Claude Larreche
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Chicago :
Name of publisher Irwin,
Year of publication 1995.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xvi,555p. :
Other physical details ill
490 1# - SERIES STATEMENT
Series statement Irwin series in marketing
520 0# - SUMMARY, ETC.
Summary, etc Business
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing management
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing strategy; Consumer market; Buying behavior; Marketing research; Product; Pricing; Global marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Walker, Orville C.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Larreche, Jean-Claude
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type CIU Library
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Full call number Accession Number Copy number Price effective from Koha item type
        CIU Library CIU Library General Stacks 13/10/1999 Gifted By Asia Foundation 658.8 B789m 1995 000481 1 13/10/1999 CIU Library
        CIU Library CIU Library General Stacks 13/10/1999 Gifted By Asia Foundation 658.8 B789m 1995 000482 2 13/10/1999 CIU Library
        CIU Library CIU Library General Stacks 13/10/1999 Gifted By Asia Foundation 658.8 B789m 1995 000483 3 13/10/1999 CIU Library
Withdrawn       CIU Library CIU Library General Stacks 13/10/1999 Gifted By Asia Foundation 658.8 B789m 1995 000484 4 13/10/1999 CIU Library
Withdrawn       CIU Library CIU Library General Stacks 13/10/1999 Gifted By Asia Foundation 658.8 B789m 1995 000485 5 13/10/1999 CIU Library
Withdrawn       CIU Library CIU Library General Stacks 13/10/1999 Gifted By Asia Foundation 658.8 B789m 1995 000486 6 13/10/1999 CIU Library
Withdrawn       CIU Library CIU Library General Stacks 13/10/1999 Gifted By Asia Foundation 658.8 B789m 1995 000487 7 13/10/1999 CIU Library
Withdrawn       CIU Library CIU Library General Stacks 13/10/1999 Gifted By Asia Foundation 658.8 B789m 1995 000488 8 13/10/1999 CIU Library
Withdrawn       CIU Library CIU Library General Stacks 13/10/1999 Gifted By Asia Foundation 658.8 B789m 1995 000489 9 13/10/1999 CIU Library
Withdrawn       CIU Library CIU Library General Stacks 13/10/1999 Gifted By Asia Foundation 658.8 B789m 1995 000490 10 13/10/1999 CIU Library
Withdrawn       CIU Library CIU Library General Stacks 13/10/1999 Gifted By Asia Foundation 658.8 B789m 1995 000491 11 13/10/1999 CIU Library
Withdrawn       CIU Library CIU Library General Stacks 13/10/1999 Gifted By Asia Foundation 658.8 B789m 1995 000492 12 13/10/1999 CIU Library
Withdrawn       CIU Library CIU Library General Stacks 13/10/1999 Gifted By Asia Foundation 658.8 B789m 1995 000493 13 13/10/1999 CIU Library
Withdrawn       CIU Library CIU Library General Stacks 13/10/1999 Gifted By Asia Foundation 658.8 B789m 1995 000494 14 13/10/1999 CIU Library
Withdrawn       CIU Library CIU Library General Stacks 13/10/1999 Gifted By Asia Foundation 658.8 B789m 1995 000495 15 13/10/1999 CIU Library
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