Marketing management : a strategic approach with a global orientation / (Record no. 642)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 00726nam a2200205 a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 0256125767 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
100 1# - MAIN ENTRY--AUTHOR NAME | |
Personal name | Boyd, Harper W. |
245 00 - TITLE STATEMENT | |
Title | Marketing management : a strategic approach with a global orientation / |
Statement of responsibility, etc | Harper W. Boyd, Orville C. Walker, Jean-Claude Larreche |
250 ## - EDITION STATEMENT | |
Edition statement | 2nd |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Chicago : |
Name of publisher | Irwin, |
Year of publication | 1995. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | xvi,555p. : |
Other physical details | ill |
490 1# - SERIES STATEMENT | |
Series statement | Irwin series in marketing |
520 0# - SUMMARY, ETC. | |
Summary, etc | Business |
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Marketing management |
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Marketing strategy; Consumer market; Buying behavior; Marketing research; Product; Pricing; Global marketing |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Walker, Orville C. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Larreche, Jean-Claude |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | CIU Library |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
CIU Library | CIU Library | General Stacks | 13/10/1999 | Gifted By Asia Foundation | 658.8 B789m 1995 | 000481 | 1 | 13/10/1999 | CIU Library | ||||
CIU Library | CIU Library | General Stacks | 13/10/1999 | Gifted By Asia Foundation | 658.8 B789m 1995 | 000482 | 2 | 13/10/1999 | CIU Library | ||||
CIU Library | CIU Library | General Stacks | 13/10/1999 | Gifted By Asia Foundation | 658.8 B789m 1995 | 000483 | 3 | 13/10/1999 | CIU Library | ||||
Withdrawn | CIU Library | CIU Library | General Stacks | 13/10/1999 | Gifted By Asia Foundation | 658.8 B789m 1995 | 000484 | 4 | 13/10/1999 | CIU Library | |||
Withdrawn | CIU Library | CIU Library | General Stacks | 13/10/1999 | Gifted By Asia Foundation | 658.8 B789m 1995 | 000485 | 5 | 13/10/1999 | CIU Library | |||
Withdrawn | CIU Library | CIU Library | General Stacks | 13/10/1999 | Gifted By Asia Foundation | 658.8 B789m 1995 | 000486 | 6 | 13/10/1999 | CIU Library | |||
Withdrawn | CIU Library | CIU Library | General Stacks | 13/10/1999 | Gifted By Asia Foundation | 658.8 B789m 1995 | 000487 | 7 | 13/10/1999 | CIU Library | |||
Withdrawn | CIU Library | CIU Library | General Stacks | 13/10/1999 | Gifted By Asia Foundation | 658.8 B789m 1995 | 000488 | 8 | 13/10/1999 | CIU Library | |||
Withdrawn | CIU Library | CIU Library | General Stacks | 13/10/1999 | Gifted By Asia Foundation | 658.8 B789m 1995 | 000489 | 9 | 13/10/1999 | CIU Library | |||
Withdrawn | CIU Library | CIU Library | General Stacks | 13/10/1999 | Gifted By Asia Foundation | 658.8 B789m 1995 | 000490 | 10 | 13/10/1999 | CIU Library | |||
Withdrawn | CIU Library | CIU Library | General Stacks | 13/10/1999 | Gifted By Asia Foundation | 658.8 B789m 1995 | 000491 | 11 | 13/10/1999 | CIU Library | |||
Withdrawn | CIU Library | CIU Library | General Stacks | 13/10/1999 | Gifted By Asia Foundation | 658.8 B789m 1995 | 000492 | 12 | 13/10/1999 | CIU Library | |||
Withdrawn | CIU Library | CIU Library | General Stacks | 13/10/1999 | Gifted By Asia Foundation | 658.8 B789m 1995 | 000493 | 13 | 13/10/1999 | CIU Library | |||
Withdrawn | CIU Library | CIU Library | General Stacks | 13/10/1999 | Gifted By Asia Foundation | 658.8 B789m 1995 | 000494 | 14 | 13/10/1999 | CIU Library | |||
Withdrawn | CIU Library | CIU Library | General Stacks | 13/10/1999 | Gifted By Asia Foundation | 658.8 B789m 1995 | 000495 | 15 | 13/10/1999 | CIU Library |