Marketing management : an asian perspective / (Record no. 651)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01019nam a2200253 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0132548976 : |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kotler, Philip |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing management : an asian perspective / |
| Statement of responsibility, etc | Philip Kotler, Swee Hoon Ang, Siew Meng Leong, Chin Tiong Tan |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Singapore : |
| Name of publisher | Prentice Hall, |
| Year of publication | 1996. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xviii,1055p. : |
| Other physical details | ill |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc | Business |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing management |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Global economy; Customer market; Strategic planning; Marketing process; Marketing planning; Marketing research; Buyer behavior; Market demand; Product; Global market; Pricing; Retail price; Wholesaling; Advertising; Direct marketing; Sales promotion; Sales force |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ang, Swee Hoon |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Leong, Siew Meng |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tan, Chin Tiong |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | CIU Library |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CIU Library | CIU Library | General Stacks | 06/09/1999 | Smart Books | 755.00 | 658.8 K87m 1996 | 000205 | 1 | 06/09/1999 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 19/09/2001 | Paragon Enterprises | 1657.50 | 658.8 K87m 1996 | 003102 | 2 | 19/09/2001 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 19/09/2001 | Paragon Enterprises | 1657.50 | 658.8 K87m 1996 | 003103 | 3 | 19/09/2001 | CIU Library |