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Advertising management / (Record no. 652)

MARC details
000 -LEADER
fixed length control field	00807nam a2200229 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	8120312198 :
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.106
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name	Batra, Rajeev
245 00 - TITLE STATEMENT
Title	Advertising management /
Statement of responsibility, etc	Rajeev Batra, John G. Myers, David A. Aaker
250 ## - EDITION STATEMENT
Edition statement	5th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication	New Delhi :
Name of publisher	Prentice-Hall of India,
Year of publication	1999.
300 ## - PHYSICAL DESCRIPTION
Number of Pages	xiii,754p. :
Other physical details	ill
520 0# - SUMMARY, ETC.
Summary, etc	Business
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Advertising management
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Marketing strategy; Marketing plan; Communication process; Advertising plan; Brand; Image; Copywriting; Media strategy; Production; Global marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Myers, John G.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Aaker, David A.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	CIU Library

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Full call number	Accession Number	Copy number	Price effective from	Koha item type
				CIU Library	CIU Library	General Stacks	29/11/1999	Smart Books : Dhaka	312.00	659.106 B328a 1999	000924	1	29/11/1999	CIU Library
				CIU Library	CIU Library	General Stacks	11/03/2000	Smart Books	312.00	659.106 B328a 1999	001297	2	11/03/2000	CIU Library

CIU Library and Learning Resources Centre (LLRC)