CIU Library and Learning Resources Centre (LLRC)

Advertising management / (Record no. 652)

MARC details
000 -LEADER
fixed length control field 00807nam a2200229 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 8120312198 :
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.106
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Batra, Rajeev
245 00 - TITLE STATEMENT
Title Advertising management /
Statement of responsibility, etc Rajeev Batra, John G. Myers, David A. Aaker
250 ## - EDITION STATEMENT
Edition statement 5th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New Delhi :
Name of publisher Prentice-Hall of India,
Year of publication 1999.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xiii,754p. :
Other physical details ill
520 0# - SUMMARY, ETC.
Summary, etc Business
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Advertising management
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing strategy; Marketing plan; Communication process; Advertising plan; Brand; Image; Copywriting; Media strategy; Production; Global marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Myers, John G.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Aaker, David A.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type CIU Library
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Copy number Price effective from Koha item type
        CIU Library CIU Library General Stacks 29/11/1999 Smart Books : Dhaka 312.00 659.106 B328a 1999 000924 1 29/11/1999 CIU Library
        CIU Library CIU Library General Stacks 11/03/2000 Smart Books 312.00 659.106 B328a 1999 001297 2 11/03/2000 CIU Library
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