Direct marketing : an integrated approach / (Record no. 653)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00815nam a2200229 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0071159510 : |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | McDonald, William J. |
| 245 00 - TITLE STATEMENT | |
| Title | Direct marketing : an integrated approach / |
| Statement of responsibility, etc | William J. McDonald |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston : |
| Name of publisher | Irwin/McGraw-Hill, |
| Year of publication | 1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xviii,532p. : |
| Other physical details | ill |
| 490 1# - SERIES STATEMENT | |
| Series statement | Marketing and advertising series |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc | Business |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Direct marketing |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing strategy; Target marketing; Database marketing; Creative strategy; Telemarketing; International marketing; Profitability |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | CIU Library |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CIU Library | CIU Library | General Stacks | 29/11/1999 | Smart Books : Dhaka | 1239.00 | 658.84 M113d 1998 | 000912 | 1 | 29/11/1999 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 11/05/2000 | Smart Books | 1116.00 | 658.84 M113d 1998 | 001497 | 2 | 11/05/2000 | CIU Library |