Marketing models / (Record no. 654)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00787nam a2200229 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8120314741 : |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Lilien, Gary L. |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing models / |
| Statement of responsibility, etc | Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Prentice-Hall of India, |
| Year of publication | 1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xv,803p. : |
| Other physical details | ill |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc | Business |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing models |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumer behavior; Buying models; Price; Product; Advertising; Sales promotion; Sales force; Marketing strategy; Business system |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Moorthy, K. Sridhar |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | CIU Library |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CIU Library | CIU Library | General Stacks | 29/11/1999 | Smart Books : Dhaka | 440.00 | 658.8 L728m 1999 | 000926 | 1 | 29/11/1999 | CIU Library |